Seamless Style and Technical Production: AV Partner for Fashion Week
The Fashion Week 2021 brought together fashion, creativity and experience during an exclusive weekend in the Grote Kerk in The Hague. With 500 invited guests, it was an intimate yet visually compelling event where new collections were brought to life in a truly unique way.
The monumental church provided a stunning backdrop for catwalks where models moved freely among the audience on a completely flat floor — creating direct interaction between guests and garments, just as the organisers intended.
The Bridge AV Group delivered the complete technical production — from lighting and sound to visual support — tailored to the creative concept of each show. It wasn’t our first time working with The Fashion Week, nor the last. We continue to support their productions annually across various venues in the Netherlands.
Photo: Chantalle Laurent . Designer: Studio HIEM
Photo: Pasarella Photo . Designer: Marco-Stefano Pintus
Our AV Contribution
Fashion is all about detail, rhythm and atmosphere — and so is technical production. We began with a refined lighting design that enhanced both the historic venue and the silhouettes on the runway.
The audio system was carefully balanced for clarity and elegance, ensuring full intelligibility without overpowering the space. Instead of a traditional stage, a flat-floor layout created a dynamic blend between models and audience, reinforcing the immersive experience.
We also provided seamless visual integration — from projection to content — always reinforcing the mood without becoming the focus.
In close coordination with show directors and producers, we developed a technical concept that complemented each designer’s vision.
Thanks to our ongoing involvement in The Fashion Week productions, we’ve grown to understand the pace, flexibility and aesthetic standards required in high-end fashion events. Our team worked efficiently and discreetly — allowing the creative work to shine.
the Results
The Fashion Week 2021’s technical production guaranteed a seamless show experience for both the onsite audience and online followers. The event proved once again that great technology is invisible – until it impresses.
Looking for a technical partner who speaks the language of style and experience? At The Bridge, we combine technical expertise with creative alignment. Let’s elevate your next event.